USA Pickleball Announces Multi-Year Partnership with Biofreeze
In a significant development for the sport of pickleball, USA Pickleball, the National Governing Body for the sport, has announced a multi-year partnership with Biofreeze, a leading brand in over-the-counter topical pain relief. The partnership made Biofreeze the title sponsor of the 2023 USA Pickleball National Championships, which were held together with the PPA Tour. This article reflects the original 2023 announcement.
A Significant Commitment
The partnership is a testament to the growing popularity and mainstreaming of pickleball. "By making this significant commitment to support USA Pickleball and our members, Biofreeze is further illustrating the continued mainstreaming of our sport and the importance of its market audience," said Chuck Menke, USA Pickleball Chief Marketing Officer.
The 2023 USA Pickleball National Championships, now titled the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour, was held at Brookhaven Country Club from Nov. 5-12, 2023, in Farmers Branch, an inner-ring suburb of Dallas. It is one of the sport's marquee events.
Biofreeze and Pickleball: A Perfect Match
Biofreeze, a topical menthol pain-relief brand, is a natural fit for the physically demanding sport of pickleball. The brand will provide USA Pickleball members with an instant discount savings offer and will also activate by sampling onsite and host recovery tents at additional events.
Mark Pearson, Vice-President of Health Marketing at Reckitt, the parent company of Biofreeze, expressed his excitement about the partnership. “We’ve watched as pickleball popularity has grown exponentially in recent years. Just like Biofreeze, people who try pickleball love it. This is why we are thrilled to partner with USA Pickleball and help thousands of players in 2023 and beyond.”
The 2023 Championships
The 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour was billed by organizers as a record-breaking event. More than 4,000 amateur and professional players were expected to compete, and Invited Clubs said it was investing more than $5 million in upgrades at Brookhaven Country Club. Organizers projected it would be the world's largest-ever pickleball tournament, with the biggest prize purse in event history. Those figures come from the original announcement.
About USA Pickleball and Biofreeze
USA Pickleball is the National Governing Body for the sport of pickleball in the U.S. and provides players with official rules, tournaments, rankings, and promotional materials. Its mission is to promote the development and growth of pickleball in the United States and its territories.
Biofreeze has been trusted by clinical professionals, professional athletes, and everyday athletes for more than 30 years. According to the company, its cooling menthol formula is for temporary relief of minor aches and pains of sore muscles and joints, simple backaches, arthritis, bruises, and sprains. Talk to your doctor or pharmacist before using any pain-relief product if you have a medical condition or ongoing pain. Biofreeze is a Reckitt brand, the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health, and nutrition.